Everyone knows that when you join eBay you get access to your own About Me page, which you can use to tell people all about yourself. Many people don’t use this at all, and those that do often don’t use it to its fullest advantage. But if you want to convert more of your auction visitors and buyers to customers who will visit your website, sign up for your newsletters and buy from you on a regular basis – and spend more money with you in the process – it’s vital that you devote some time to creating a good quality and professional About Me page.
The truth is, if you stick to eBay’s rules about how you can and can’t use your About Me page, you can use it as a means to drive traffic directly over to your own website. Think of this page as a landing page which should try and persuade surfers to click across and see your own website. Obviously not everyone who arrives at your About Me page will make that journey, but the more people you can get to visit, the better.
This post will reveal how to make the most of your About Me page, with the ultimate end goal of getting truck loads of traffic to your website, which in turn will convert into large emailing lists and lots of paying customers. If that sounds appealing, let’s move on.Using Your About Me Page As A Report
This is something you may not have thought of doing, but it’s a way that is guaranteed to drive even more eBay visitors to your About Me page. If you think of using it as a stepping stone to allow people to get to your website, you’ll start to get more ideas as to what your auction visitors will be interested in reading about.
Let’s say you sell wooden toys on eBay, and you want to get more people to visit your website, which sells an entire range of toys not listed on the auction site. Fair enough, why not do a bit of research and find out the benefits of giving kids wooden toys to play with rather than electronic games? For example, you might say they save you lots of money by not having to buy batteries for them. They’re also longer lasting, don’t fall out of fashion as quickly, and can even be passed down to their children as a family heirloom.
All you need to do is write a short report detailing the benefits of the toys you sell, and post it on your About Me page. Somewhere within that report will be a link (clickable of course) to your own website’s home page (you cannot link directly to a product that is for sale, as this is construed by eBay as trying to drive their customers off their site to buy elsewhere).
Your listings will then contain a line which will read something like this: “To find out why we choose to sell wooden toys rather than more modern toys which require batteries, click here to visit our About Me page!”
